5 Strategies for Effective Alternative Lead Generation

In recent years, there has been unprecedented expansion in the property investment market, with many new products coming into the market to enable portfolio diversification among investors.

Often, the alternative investment leads you’re interested in as an investment specialist or personal investor lie within a range of already established investment packages, which means it may be difficult to get your new investment plan across in a compelling and comprehensible way.

Alternatively, as an investor in the ideal setting, your real estate/investment product agent would be able to furnish you with more deals than you need, but this rarely happens. Even the most established agencies have a finite number of property investment leads at any one time, and not all of them will be to your liking. .

In order to remain in business, you will need to find ways to land new deals, rather than just waiting for your affiliates to call. Below are a few ways you can get your leads as an investment product agent or personal investor managing your own portfolio:

1.      Direct Mail

directmailMany people brush off direct mail because of how fast the costs can add up, which is a legitimate concern. However, there’s no rule that states you have to start by sending thousands of letters. Just by looking around, you can identify companies willing to offer you cheaper direct mail rates for smaller batches.

However, the key to success in direct mail is getting the right list i.e. people who are really likely to follow through with your products. For that, you need a lot of research into not just potential leads’ income, but also their leanings, mindsets and interests. You can mail them many times, being a small group. With proper research, you can expect many phone calls once you’ve built up the right list.

2.      Attorneys

For those who lack resources to invest towards direct mailing, you have other weapons in your lead generation arsenal. Talk to local attorneys, who may be at the frontline of more deals than you can imagine from estate lawyers to divorce lawyers. Save one day a week to go out and connect with as many local lawyers as you can, particularly those in real estate and divorce law. Have your card and a small write-up ready. Collect their contacts and build up an attorney email list, whom you should email at least once weekly.

3.      Newspaper

While most people consume their news through online media, you can still use local newspapers for your leads. Typically, local auctions and foreclosures are published in the local dailies, with names and addresses of property owners. You can use this information to reach out to the owners, and persistently follow up on them until you land the deal.

Also, check out rental listings – persistent rental listings may be a sign that the landlord is having trouble. Approach them and find out what the deal is, and whether they are willing to sell.

4.      Town Hall

The local town hall, just like newspapers, is a great source of information for auctions and foreclosures. You can also glean information on imminent tax liens in public records. Properties, where owners are behind on property taxes may be placed in a lien, followed by an auction, which will be scheduled according to the number of properties up for grabs. All you need is an hour at your local town hall every week.

4 Trends that Will Change the Online Marketing Landscape

marketing-trendsMarketing is a field that is constantly evolving, shifting with changes in consumer preferences and other factors. Internet marketing, in particular, has drastically transformed over the past few years, with technological advancements fuelling most of the changes.

As a marketer moving closer to 2016, it’s important to begin strategizing early for the New Year in order to ensure that your clients remain on top of the changes, rather than being overtaken by them. Below are four significant trends that you may leverage for growth in 2016:

1.       Relationship Marketing

With the growth of the smartphone-owning population, brands have a better chance to closely engage and connect with existing and prospective clients. Relationship marketing helps brands to focus on customer engagement and strong brand loyalty over the longer term, rather than individual sales and customer acquisition strategies. Companies have a unique opportunity to develop meaningful emotional engagement and conversations with the customers, which in turn drives referrals and lead generation.

So, how does it work? The answer is simple: data. Marketers now have access to a lot more data about their prospective audiences and in a number of formats. This data can enable you to develop stronger relationship-based campaigns with consumers by leveraging personalized, data-informed strategies, which will be important in 2016 and even beyond.

2.       Marketing Automation

Content strategy is taking up the bulk of marketing budgets – at least 50% – leading to the proliferation of automated tools for content creation, amplification, and marketing. Today, the marketing automation industry’s net worth is $5.5Billion and growing. Automated platforms enable the following:

  • Easier email marketing through email list management and seamless personalization
  • Automated social posting and content management
  • Customer lifecycle tracking  to drive more leads to conversions
  •  … and more

The idea of marketing software is to drive streamlined, focused and profitable strategies without affecting quality. Amid mounting pressure for strategies that drive results, CMOs and marketing teams can leverage automation for prospect engagement, lead qualification and reduction of the sales cycle.

3.       Virtual Reality

Marketer-consumer engagement in 2016 will no doubt be impacted by VR technologies like Oculus Rift. One of the main marketing strong-points is personalization and virtual reality that provides a unique opportunity to engage audiences with stories in 360 degrees. Companies that aren’t looking into leveraging VR in their outreach programs may suffer drops in lead generation and sales. Those who are greatly advantaged, as always, are the first movers, particularly with a game-changing technology such as this.

4.       Search beyond search engines

Facebook is already working on their own search engine, and at this rate, the future of search is likely to extend far beyond Google, Bing, Yahoo and other like engines. Search capabilities within social media will be greatly improved, giving brands an automatic boost. What’s more, the manifestation of payment messaging and buy buttons on social media come 2016 will give an all-inclusive platform that many businesses can leverage for their social media marketing.

Consumers will be able to make purchases right from their social accounts and simultaneously chat with friends about recent purchases, which could be revolutionary for brand awareness. However, businesses will in turn have to work extra hard to make their social platforms extra-easy, so that consumers have a hassle-free, rewarding experience and only good things to say about you to their networks.